THIRTEEN THIRTY-ONE JUNIPER CONDOMINIUM BRANDING
Freelance Contract | Client: Hightop Realestate and Development | Location: Philadelphia, PA
When I was approached about creating a logo for this condominium, Hightop knew that they wanted to title the building with its address. The building would be located in West Philadelphia on Juniper street and would be marketed to young professionals who’d likely work in the city.
NATURAL SOPHISTICATION.
In any new construction project, there are many decisions that play into the community branding. Location, demographic, and the desired cultural experience the management would like to see held within its walls.
A “simple” decision between color palettes can make or break future residents’ perception of the community. Although these color harmonies are all drawn from similar images, the experience ranges from cool and vibrant to earthy sophistication to eco-corporate to tranquil homestead. Although the color branding may not be represented within the signage, it will be employed within print and web marketing materials as well as the building’s interior.
ALTERNATE PROPOSED LOGO OPTIONS
